Ten seconds. The maximum time to enjoy a picture reading text on Snapchat PC. It is an instant messaging application that has captivated the young. The tool promises sending pictures, messages and videos to self-destruct and leave no trace “between one and ten seconds after starting the display. This company, in the form of startup, is a milestone towards the privacy of its users.
Its most common public are young zealous security of their messages on the Internet. Privacy, promising their creators, suspicions that this application can be used for sending racy content. However, some experts such as Enrique Dans, say that most of these messages can not be sexual in nature because each profile sends on average about 30 snaps per day.
The user who receives a snap has to hold the screen to display the content. If your finger is removed, the message disappears. This operation is designed precisely to increase security in two ways. The first, which the receiver is accompanied and can no longer connected. And the second, prevent copying of content. On smartphones is complicated “take a screenshot when one finger is touching the screen. Anyway, if the screen “were to occur, the user receives a message that warns.
Despite these precautions, have already been created applications able to hack save messages received in Snapchat. This is nonsense, since the user who submit content to this application makes to never be made public. This leads to the assumption that exchange takes place with people you trust.
In the fight for privacy, the creators of the tool have been added in recent months internal improvements. And they have done that earlier this year a hacker made evident security breaches application. At that time, more than four million users were compromised.
Since its inception Snapchat is collecting a portion of the public who escapes from Facebook. Users fed up with the changes in privacy policies and whose profiles are studied the most to offer targeted advertising. The US giant put a price on this startup: 2.335 million euros. Its founders rejected the offer succulent and now its estimated value was multiplied. At that time, Snapchat not even have a business model established. But a few weeks ago has built generic advertising. The founder Evan Spiegel explained they will work with interesting ads without collecting user information that can compromise your privacy.